Hiring | Industry Thoughts

Recruitment Strategies to Attract Top Talent

By wizu | 28 May 2022

Recruiting top talent is crucial for your business. However, to attract the best talent, it’s necessary to distinguish your business from the others. In this day and age, it takes a large amount of creativity and commitment combined with some smart recruiting strategies.

We’ve created a guide on recruitment strategies your company can use to attract the best talent. Use this list and customise it to fit your company’s recruitment needs.


What is a Recruitment Strategy? 

A recruitment strategy is an action plan created to find the best possible job candidates for your company. A beneficial recruitment strategy should define the type of candidates needed, describe what you’re looking for in them, and describe how your company will recruit them.

A recruitment strategy can be simple or complex; however, it needs to be realistic, easy to describe, and oriented to meet your company’s hiring goals.


Effective Recruitment Strategies to Hire the Best Employees

A successful recruiting strategy attracts suitable candidates,  while also keeping recruiting costs down. Here are our tips for creating an effective recruiting strategy for your business.


1. Develop Your Employer Brand

The first step is to develop your employer’s brand. An effective recruiting strategy needs to attract the best candidates for the job. That means these candidates need to understand why they should choose your company rather than the competition. Research has shown that companies who invest in employer branding are three times more likely to hire the right talent.

Your employer brand includes information about the company’s mission, vision, and values. Each of these points must also be reflected in all company materials, including the website, career pages, job posting, and social media.

Ask yourself the following questions when creating your employer brand:

  • Why would a candidate want to work for our company?
  • Does our company support a diverse workforce?
  • What percentage of our current employees would recommend us as a great place to work?
  • What is our company mission statement?
  • What are our company values?


2. Create Compelling Job Descriptions

Job postings are the first chance your organisation has to make a positive first impression with potential candidates. So, ensure all job posting descriptions are detailed, accurate, and engaging:

  • Include relevant facts about the job and ensure these are concise
  • Job posting should be organised and professional
  • All job postings should accurately represent your company culture
  • Include transparent information about the salary and job requirements

The job posting should be compelling and appealing to job seekers.


3. Clearly Prioritise Diversity, Equity, and Inclusion Practices

Today’s workforce is diverse and inclusive, so ensure your company’s recruitment practices reflect the workforce. Be sure to include DE&I into the organisation’s hiring strategy to increase the diversity of job candidates and remove biases.

Including DE&I strategies in your hiring strategy and company culture can be a huge draw for new job candidates. They can see your company has a people-first & inclusive company culture.


4. Treating Candidates Like Customers

Top candidates can choose where they want to work, similar to customers choosing where they shop. For this reason, it’s a good idea to treat candidates as you would customers by following these tips:

  • Keep the application and interview process welcoming & friendly
  • Show excitement for the role and their interest in your company
  • Respond quickly to questions and be transparent in all communications
  • Be open to listening to and encouraging honest feedback

You might think of this process as a sales pitch used to bring customers to your company!


5. Conduct Great Interviews

The next step in the recruiting process is another part of the sales pitch to draw in top candidates. We’re talking about the interview process. Remember, this is the first in-person experience a job candidate will have with the business.

So, start with a welcoming environment that is representative of the company culture. It can also be beneficial to include current employees who are happy with their jobs at the company. They may be able to provide first-hand information on what it’s like working at your company.

Try to make the interview process unique and ensure the special features of your company are brought forward. The goal is to make candidates feel good when they leave and have great things to say about your company and what it has to offer.


6. Use Niche Job Boards

General job boards are not as effective when targeting candidates for specialised jobs. So, it may be a good idea to post job openings on niche job boards.

This is a faster way to reach top candidates (who have the skills) for the job and help cut down on the number of applicants who aren’t qualified for the position.


7. Use Social Media

Another way to reach out to top candidates is through social media. Social media platforms have become a fast and effective way to find job recruits. You may want to consider platforms such as Twitter, LinkedIn, Facebook, Instagram, and more. Choose the social media platforms that are a good fit for your industry and business.

You may also want to consider using targeted ads on these platforms to reach out to potential candidates.


8. Host or Attend Industry-Related Meetups

Many companies overlook attending industry-related meetups when finding suitable candidates. However, these can also be excellent places to conduct recruiting efforts.

Hosting or attending these events can be more beneficial than job fairs. These events attract job seekers who want to work in the industry.


9. Improve the Hiring Process with Data & Metrics

Finally, it’s a good idea to keep track of your hiring process data and metrics. This is the best method to measure your company’s recruitment process. Be sure to include data and hiring metrics to see what’s working and where it may be necessary to improve the process.

Key performance indicators (KPIs) to track include:

  • Time to hire
  • Number of qualified candidates
  • Submit to interview ratio
  • Interview to offer ratio
  • Offer acceptance rate


Summing It Up

Having an effective recruitment strategy is the best way to ensure you hire top candidates for open positions.

Use our guide as a checklist to help you develop a recruitment strategy that works. And be sure to track the right KPIs to see whether the strategy is effective. If not, the metrics will help you see where your recruitment efforts need improvement.

With an effective recruiting strategy, you’re sure to hire the right candidate for the job!

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