Helpful Guides

Upgrading your Small or Medium-Sized Business with AI

By Wizu | 23 October 2023

Baffled by AI? Wondering how you can start to understand it and implement it into your business? Let’s dive in!

In today’s fast-paced and ever-evolving business landscape, keeping a competitive edge and streamlining for efficiency is key for small and medium-sized enterprises. While AI was once misunderstood and considered a resource that only big companies could utilise, it has now become accessible and valuable to businesses of all sizes.

In this blog, we’ll explore how AI can revolutionise your SME, helping you streamline operations, enhance customer experiences, and boost your bottom line.

Here’s some tips on how it can help, and some helpful software you can look into using!

1. Streamlined Operations

AI can automate repetitive, time-consuming tasks. Chatbots, for example, can handle customer inquiries, freeing up your staff for more complex and creative work. AI-driven systems can also help manage inventory, schedule appointments, and streamline supply chains.

Example program: Chatfuel (a platform to create chatbots for Facebook Messenger)

2. Data-Driven Insights

AI excels at crunching numbers and making sense of vast amounts of data. It can help you track customer behaviors, predict market trends, and make informed decisions. These insights can guide your marketing strategies and product development.

Example Program: Google Analytics

3. Enhanced Customer Service

Chatbots and virtual assistants provide round-the-clock customer support. They can answer frequently asked questions, direct customers to the right resources, and offer a more personalized experience. This not only improves customer satisfaction but also reduces response times.

Example Program: Zendesk Answer Bot: An AI-powered chatbot for customer service.

4. Personalised Marketing

AI can analyse customer data to create tailored marketing campaigns. It can segment your audience, suggest product recommendations, and send automated follow-ups, increasing conversion rates. Personalisation can lead to happier customers and higher sales.

Example of platform: Hubspot

5. Cost Reduction

By automating tasks and optimizing operations, AI can significantly reduce labor and operational costs – whether it’s in supply chain management, bookkeeping, or customer support.

QuickBooks: Automates financial processes, including accounting and invoicing.

6. Scalability

AI systems can adapt to the changing needs of your business. As you grow, your AI can scale with you, offering consistent support and improved efficiency.

Example Program: UiPath: A comprehensive RPA platform for automating business processes.

Incorporating AI into your SME is no longer a luxury; it’s a necessity. It can help you cut costs, streamline operations, provide better customer service, and make data-driven decisions.

Our locations

Iconic buildings, Prime locations, Beautiful design.

Match your business personality with design-led workspace that makes a splash with clients. Our fantastic buildings in the north of England are fit for every task, and you’ll love the impression they leave. Take a look – no two are the same.

Explore all Wizu locations

Portland House

New Bridge St W,
Newcastle, NE1 8AL Explore this location

Leeming Building

Ludgate Hill,
Leeds, LS2 7HZ Explore this location

Number 32

32 Park Cross Street,
Leeds, LS1 2QH Explore this location

Park Place

46 Park Place,
Leeds LS1 2RY Explore this location

Park Court

1 Park Court,
Leeds LS1 2QH Explore this location

Richmond House

Lawnswood Business Park,
Leeds LS16 6QY Explore this location

Eyre Street

32 Eyre St,
Sheffield, S1 4QZ Explore this location

Royal House

110 Station Parade,
Harrogate, HG1 1EP Explore this location

Beck Mill

Reva Syke Road,
Bradford, BD14 6QY Explore this location

W Regent Street

2 West Regent St,
Glasgow, G2 1RW Explore this location

55 St Paul's

55 St Paul’s St,
Leeds, LS1 2TE Explore this location