Industry Thoughts

An Office in the Metaverse? Is that Possible?

By wizu | 21 October 2022

Advancements in technology continue to come fast and furious. What was new a minute ago is now old and outdated. That’s a bit of an exaggeration, but you know how it is. Things are continuously evolving with tech at a fast pace.

One idea that’s come out is that it may be possible to eventually work and interact with colleagues in an office in the metaverse. That sounds like sci-fi, but we’re just about there.


What is the Metaverse? 

The metaverse is a virtual environment or virtual reality made of persistent virtual “worlds” that exist even when you’re not playing or working. In the metaverse, interactions are made through AR (augmented reality), VR (virtual reality), and blockchain.

While some have considered the metaverse to be nothing more than a fad, tech experts believe it is another tech trend in the making. Some even call this the next generation of the Internet or a decentralised Web 3.0.


Does the Metaverse Hold Any Opportunities? 

The whole concept of the metaverse is supposed to change our current 2D Internet experience into one immersed in virtual reality. Think of this—you’re a VR user who can simply step into the metaverse via a personalised avatar and do almost anything. You might go shopping, take classes, work, attend events, and more.

AR will make use of such tech as VR and XR (extended reality), and MR (mixed reality), bringing together digital information right into your physical environment.


Do We Need the Metaverse for Work? 

More employees are working hybrid jobs, which means they’re working for a wide range of locations. These may include home offices, hubs, spoke offices, and more. Video chats and calls have become an increasingly valuable alternative to face-to-face contacts. Video connections allow us to bridge the gap, wherever individuals are located and no matter what time it is.

However, video calls and chat have some inherent problems. The main issue is that watching a small picture or a talking head of the person you’re talking with is not very engaging. Collaboration in this manner is also a dismal experience.

On the other hand, a metaverse office room could look and feel like a physical office. For a meeting, attendees would feel as if they were interacting in real life. There’s no need for exchanging meeting links (that can get lost or forgotten) and meeting across various platforms. A user would walk up to their colleagues and talk.

With the technological developments in VR or AR headsets, avatars would even have the ability to reflect their body language. What a huge difference compared to our current video calls and talking heads. A metaverse office would allow us to communicate in a more immersive manner, boosting engagement and productivity at the same time.


But What is a Metaverse Office? 

Before we get too carried away, let’s stop and talk about what a metaverse office is. Let’s say your company decides it would like a metaverse office. You can have only a metaverse office or combine a metaverse office with your physical location. Anything’s possible!

In addition, you’re not stuck with just one platform. Instead, you’ll have a choice of platforms specifically designed to support an office and the work that goes on there. In case you’ve not heard about these, Microsoft has their version called “Mesh.” And Meta has a version called “Horizon Worlds.” There’s also the possibility of creating a fully customisable metaverse workspace from the ground up, so to speak.

With a Metaverse office, your company and employees could experience all the benefits of working together in an office setting that feels very real. When this happens, you could see a huge boost in productivity and collaboration. Already, we see this when employees get together and interact, communicating naturally with one another. It’s this level of interaction the metaverse could create, even with everyone working from separate locations.


Commercial Real Estate Exists in the Metaverse

The metaverse has many opportunities for a wide range of industries, even for the commercial real estate industry. AR can offer almost double the opportunities the real-world offers.

In the metaverse, it’s possible for a business to buy parcels of land and build up a real estate portfolio like in the physical world.


Should You Rent Office Space in the Metaverse? 

There’s no way to answer this question, as it depends on the type of business you run, your industry, company goals, future plans, and more. But for the sake of argument, let’s say your business could rent an office in the metaverse. What does that mean?

It means there are possibilities and opportunities waiting for any company. You might want to consider renting an office in the metaverse if:

  1. Your business runs across several locations, and you want to create one workspace platform for your employees to gather in, like a physical office. The space could be used for meetings, onboarding, training, and more.
  2. You want the company to remain on the cutting edge with technology. This might be a company that looks to engage Gen X and Gen Z customers and employees with products, tech, and more.
  3. Your clients move into the metaverse, which makes complete sense; you can then continue to engage clients, which makes an office in the metaverse make sense.
  4. Your company’s in the event industry and often organises product launches or other events for clients and partners. What a great way to really make an impression.


Concluding Thoughts

As you can see, the metaverse can make a lot of sense for a company, no matter what industry it’s in. Most businesses can find a way to effectively utilise the metaverse to enhance collaboration and productivity for their employees while also reaching out to clients who will move into the metaverse.

Buying or renting an office in the metaverse may be a great investment for your business. However, it’s still essential to keep investing in your real-life locations. The metaverse and real locations all need to offer a suitable environment for employees and clients.

So, why not have both a real office and one in the metaverse?

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